bs.org newsletter	July 2001 News: Monday, July 2, 2001 Britney Performing with Michael Jackson Sonicnet reported that cecond show announced for September spectacle also featuring Britney Spears, 'NSYNC, Shaggy, others. After causing a stir by appearing unannounced with Jay-Z at Hot 97's Summer Jam concert last Thursday in Uniondale, New York, Michael Jackson has disclosed the full guest list of performers scheduled to appear at two September shows in his honor. The pop icon has added a September 10 date to the previously announced September 7 event titled "Michael Jackson: 30th Anniversary Celebration, The Solo Years." The shows will be taped for a two-hour television special. Gloria Estefan, Luther Vandross, Diana Ross, Missy Elliott, Ramsey Lewis, Lil' Romeo, Gloria Gaynor, Jill Scott, Mary J. Blige, Ricky Martin and Usher have announced their participation in the extravaganza, according to Jackson's publicist. They join a cast that already includes Marc Anthony, Britney Spears, 'NSYNC, Whitney Houston, Mya, Shaggy and the rest of the Jackson 5. Check out Ticket Master to buy the tickets. Britney E-cards at Pepsiworld Pepsiworld allows you to send personalized Britney eCards with "The Joy of Pepsi" music track to your friends! Just pick a card, decorate it with a border, and choose your message and they'll send your friend an email with an invitation to view the Britney eCard you created at Pepsiworld. Go send your Britney E-card Pepsiworld! Britney Interviewed in a Madonna Popumentary dotmusic reported that a one-hour show 'There's Only One Madonna' will be shown on BBC 1 on July 4th. Concentrating on the Queen of Pop's relationship with Britain, the popumentary focuses on her influence on music, fashion, style and attitude and features interviews with Mirwais, John-Paul Gautier, Britney Spears, Kelis and fashion designer Stella McCartney. Madonna's residency at London's Earl's Court starts on Wednesday July 4 and continues on the 6, 7, 9, 10, ending on Thursday July 12. Britney Spears GloGear At Walmart Get the latest in concert jewelry - Britney Spears GloGear necklaces! Britney Spears has their own line of GloGear necklaces, with three styles of a Fairy, Britney "B" and the Britney Daisy. It's now on shelves at Walmart retailers nationwide. These concert accessories magically illuminate from the inside out, glistening and glowing for up to 20 continuous hours in blue, red, amber, or green light, and even have replaceable batteries to keep wearers glowing with the music all night - concert after concert, if you're so lucky! Original GloGear styles including Star, Heart, Butterfly, Daisy, Rockstar and Dragon charms have been seen on stars from Dream, Britney Spears, Aerosmith, Pink, Mya, Gwen Stefani and Mandy Moore, to name a few. The mystery behind GloGear is remarkable, using patented technology combined with magnets, stylized charms and tiny batteries to emanate brilliantly when lit. For more information or to find the Walmart nearest you, log onto www.glogear.com. Companies Plugged By Celebrities Star-powered advertising is a pricey marketing tool, but it's effective, and that's why U.S. companies continue to shell out billions of dollars for celebrity brand endorsements. "Celebrity endorsements can be a perfect example of having a symbol that makes a connection with the audience that you're trying to target, and it can help increase your market share," says Claire Rosenzweig, executive director of Promotion Marketing Association, a nonprofit trade organization. According to Mark Swartzberg, beverage analyst at ABN Amro, PepsiCo spent $1.3 billion on advertising for its snacks and beverage business globally in both 1999 and 2000. It's now using teen icon Britney Spears to entice young consumers. Coca-Cola is using Spears' rival, Christina Aguilera, to reach the same audience. Sunday, July 1, 2001 Artful Dodger Hopes to work with Britney Ananova reported that Artful Dodger's Mark Hill says they are too busy to do remixes for Madonna. He says they have been working with Craig David and would like to team up with Britney Spears. Hill admitted that working with Britney Spears is something which has been discussed. "I'd be against the idea of trying to write a song that's a Britney Spears song, but if we come up with something that's our style and she can lend herself to it and maybe experiment with it, something might come out of it," said Hill. Artful Dodger are set to play MOBOfest in London's Victoria Park on August 4.
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